When it comes to awards and certifications, it can be a bit tricky to decipher the good from the not-so-good.
For every board-certified physician and licensed electrician, there’s a “best-at-this EVER” award or certification that’s about as authentic as the temporary tattoo at the bottom of a Cracker Jack box.
So what is this whole GOOGLE PARTNERS thing anyway? A credential worth noting? A symbol of competence? Or just another claim to fame with the depth of an evaporating puddle?
It’s something to pay attention to.
That’s the simple answer. The mere mention of the word “Google” should be a quick indicator. Any company that can turn its name into a ubiquitous verb certainly has some clout, and can offer veritable integrity behind anything it stamps its name on.
But why is working with a “GOOGLE PARTNER” on my digital marketing important?
First, let me make sure one thing is clear; being a Google Partner relates most specifically to AdWords, Google’s paid search advertising platform. It does NOT relate to other facets of digital marketing, such as website design and development, Search Engine Optimization (SEO), social media, and other platforms.
However, Paid Search is one of the most effective means of digital advertising available. Everyone searches, and we do it all the time.
So it is important to know how to harness that power.
While just about any credible agency or marketing professional out there will offer some sort of PPC management, they are not all Google Partners. That means they did not all spend the time to study Google’s AdWords training materials and pass a series of exams. They may not have managed large AdWords campaigns to meet Google’s minimum requirement.
A Google Partner has received training directly from Google on its platform. It’s the difference between having a trained mechanic working on your car or your cousin who once changed his windshield fluid. It’s Jimi Hendrix thrashing away on his guitar instead of your friend who knows how to play the intro to Stairway to Heaven. It’s…
You know, never mind. Hopefully you get the point.
So, we’ve established that a Google Partner has a competitive advantage by way of product knowledge. Next time, we’ll take a look at some of the perks that come with being a Google Partner, and how they translate to you.