Google, long thought of the innovators of digital marketing, also has plenty of neat Easter Eggs available as rewards for businesses utilizing its services.
A case in point is the “Small Thanks with Google” promotion, in which businesses can generate a multitude of images and promotional materials displaying some of their top user Google reviews.
Entering your business on https://smallthanks.withgoogle.com/ will display a customizable toolkit in which you can select specific snippets of your business’ reviews, customize a theme and color scheme, and then download a ZIP file containing the materials in a multitude of ready-to-print PDF’s including stickers, flyers, postcards, posters, table tents, and even window clings. Additionally, an array of social media ready images will be included to start sharing immediately. Perhaps the coolest part? It’s all free.
Of course, you’ll need some reviews for Google to choose from, and to allow fans of your business to do so, you’ll need to create a presence on Google Maps via Google My Business. Establishing your business in Google Maps and generating reviews are some of the most beneficial free online marketing methods in which you could partake. Whether you’re a coffee shop owner, a pet groomer, or an attorney, being integrated in Google Maps is key to your search engine marketing. Data from Google suggests that nearly one third of mobile searches are related to location, and SEO consultant company Moz estimates review signals (quantity, velocity, diversity) as accounting for between 7 percent and 13 percent of search engines’ “hidden formula” to determine rankings in 2017, so establishing a localized footprint with real user-generated reviews may be more important than ever.
Perfect for door posters, in-office motivators, or holiday gifts, the “Small Thanks” materials can reap big benefits in the low-cost marketing game. With it’s clean graphics and ready-for-print capabilities, the materials are an innovative solution for teams without graphic design skill or budgets, meanwhile the professional look and Google brand will give instant credibility to any size business.Google, Google Maps, Google My Business, SEO, Small Thanks