SCVA Leader Recognized by NYS Tourism Industry Association

SCVA Leader Recognized by NYS Tourism Industry Association

Sullivan County Visitors Association President/CEO Roberta Byron Lockwood was recently chosen by her peers to receive a New York State Tourism Industry Association (NYSTIA) Excellence in Leadership Award.

The award recognizes leaders in New York State’s tourism industry who have achieved a high level of excellence and accomplishment. The winning individuals or organizations are selected on the basis of demonstrated commitment, leadership, and accomplishment in travel and tourism. The 2015 Winners were honored at the NYSTIA Annual Meeting Awards Dinner on Thursday, October 22, 2015 at the National Baseball Hall of Fame in Cooperstown, NY.

“We have always appreciated Roberta’s exceptional qualities and leadership abilities,” stated Elaine Fettig, Co-Chair of SCVA. “It is gratifying to see the New York State tourism industry recognize her talents and dedication as well.”

“I basically live and breathe tourism,” said Byron-Lockwood. “I love the industry. To receive this acknowledgment from my peers is very rewarding.”

The New York State Tourism Industry Association ( is a statewide membership-based organization for travel and tourism related businesses. NYSTIA is a 501c6, New York State not-for-profit Corporation engaged in the business of advocacy, leadership, marketing, and professional development. The historic merging of the New York State Tourism Promotion Council (NYSTPA) with the New York State Travel & Vacation Association (NYSTVA) in early 2014 has created the opportunity to grow NYSTIA into a larger, more engaging state-wide membership organization.