We always enjoy celebrating victories with our clients, so we were thrilled when the good people at Hudson Valley Kitchen Design were presented with the 2014 Pinnacle Award for Best Company Website, www.HudsonValleyKitchens.com.
As if installing custom cabinetry and countertops – with a backsplash to match – the Media Solstice team consulted closely with Hudson Valley Kitchen Design to understand the company’s vision. Our collaborative process helped define the company’s needs within a unique and competitive marketplace, and allowed us to set up our strategy for building an online presence that would drive consumer interaction and business engagement.
“Hudson Valley Kitchen Design brings to life the ideas that homeowners have about how their ideal homes should look and feel,” said Media Solstice Marketing & PR Digital Director Matthew O’Sullivan. “The company needed a website with elegant look and flawless functionality that would convey its superior ability and quality of work.”
The final site not only provides an attractive design and easy user experience, it functions across all platforms and devices. When you’re in bumper to bumper traffic looking for design ideas on your tablet, that kind of functionality is an absolute must. Consider this: 60 percent of Internet traffic comes from mobile devices.
“As we went through the development process, we made sure that the site was fully responsive,” said Media Solstice President Jessica Gardner. “Your website absolutely must accommodate users visiting from tablets and smartphones, or risk falling off from the pack.”
HudsonValleyKitchens.com has, in fact, pulled away from the pack. The site was built to allow for ongoing Search Engine Optimization. That flexibility, meant to bolster site visibility with search engines, has resulted in a year-over-year increase in visitors searching for the products and services offered by Hudson Valley Kitchen Design.
Now that is the kind of victory we’re proud of!
The Pinnacle Awards are presented by the Hudson Valley Builders & Remodelers Association to recognize outstanding performance by Hudson Valley building industry professionals.