Geek Speak

Google Partners Share All About the Perks

When you choose a GOOGLE PARTNER to manage your digital marketing campaign, you’ve selected a team that has been fully vetted and approved by Google for its product knowledge and quality deliverables. But expert knowledge isn’t the only advantage that comes with working with a Google Partner. Special Offers and Promotions. Everyone likes saving money; that’s pretty much universal, especially when it comes to owning and operating a business. Through its Partners, Google offers special promotions to businesses starting AdWords campaigns for…

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You Don’t Need a Partner, You need a GOOGLE Partner

When it comes to awards and certifications, it can be a bit tricky to decipher the good from the not-so-good. For every board-certified physician and licensed electrician, there’s a “best-at-this EVER” award or certification that’s about as authentic as the temporary tattoo at the bottom of a Cracker Jack box. So what is this whole GOOGLE PARTNERS thing anyway? A credential worth noting? A symbol of competence? Or just another claim to fame with the depth of an evaporating puddle? It’s something…

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A Little Bit About Responsive

In my career, I’ve had more than a handful of conversations about the importance of a website being mobile friendly, only to have my conversation buddy roll his or her eyes while I pontificate. Then he or she will follow that up by taking out the ol’ smartphone to surf the web, unknowingly making my point for me. After banging my head against the wall for several years, it looks like even those curmudgeons who think a Tamogatchi is an advanced piece…

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Analytics 101 – Episode 2

Last episode, we touched on why analytics matter to you and your business (or at least, why they should). As promised, this time we’re going to focus on the two basic components of analytics – metrics and dimensions. Now I would be remiss if I didn’t mention there’s a step that would typically come first – understanding the logistics of setting up an account, and the hierarchy of an account – but I’m going to assume that someone has already taken care…

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Analytics 101 – Episode 1

I’m going to start this off with a simple if, then statement for anyone who owns a business. If you have a business, then you should have a website. Else, go get a website. If you fell under the “else” category, go and get a website built. Now. Go ahead, I will wait. … Okay, are you ready? Good. Now that you all have a website, it’s time to learn about the most important part of any digital marketing program – your…

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Digital Not One-size-fits-all Solution

Digital marketing has created a whole new realm of messaging possibilities for businesses of all sizes. Email, websites, search, social media – the technology is comparatively young, and the landscape changes every single day. Startups enter the marketplace, bringing new platforms, ideas, and possibilities. Tech giants like Google, Apple, and Facebook are bringing changes to existing applications, devices, and platforms, while paving the way to new possibilities in a growing marketplace. Simply put, digital marketing can be hard. Just when you finally…

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